It's Boss Time!
Tomorrow, Bruce Springsteen & the E Street Band play the Super Bowl halftime show. There's been tons of speculation, discussion and debate among the Boss fans on the matters of "is he selling out?" and "what will they play?" Rather than wait until after the event to weigh in, I thought I'd lay my thoughts on the line beforehand. I can't stand people who offer the standard hindsight genius ("Oh yeah, I KNEW that was gonna happen!" Really? Can you tell me if Pittsburgh is gonna cover?). So here are my thoughts:
The "Sellout" Issue
Call Bruce a sellout if you like, but in 2009, getting on the radio is far from enough to sell records. People don't listen to the radio to find new music anymore. They take it wherever they can. There used to be one or two channels for that, radio and mainstream music magazines. If you got on the radio and Rolling
Stone (or later, Spin) wrote about you, your album went gold. Now, if you only get radio play and love from the music rags, your single could chart on Billboard but you still might only sell 30,000 copies (in '02, Elvis Costello was nominated for a couple Grammies for a great album that earned truckloads of radio play and critical praise, and the album had only sold 30,000 during the three months between its release and the nomination). If you don't do the t.v. shows, stream samples on your website, sell advance songs on iTunes for 99 cents, license your music for film and/or television and/or video games and/or grocery store chains, get a ringtone deal, and do all the interviews and promotional appearances you didn't have to do (read: wouldn't have done because you didn't have to) as recently as ten years ago, you won't sell a lot of records. And as Bruce signed a 10-record deal with Sony/Columbia - the label he's been with for his entire career - for the largest advance in history back in '03 ($114M up front for the Boss), I'm sure that came with a detailed list of what he'd do to sell records, things he wouldn't have done years ago but things that are not considered "sellout" in the reality of today's climate. My personal opinion is that he looked around and saw the band aging. Danny Federici,
who'd played organ, glockenspiel and accordion with Bruce since the 60s in the bands Child and Steel Mill before joining the Bruce Springsteen Band in '71, passed away last year and that naturally inspired a more succinct awareness of mortality on E Street. I think Bruce wants to squeeze in as much E Street activity as he/they can before it becomes unrealistic. Clarence Clemons is 67, walks with a cane and is living with a painful hip replacement. Bruce may have some regrets about having broken the band up for ten years between '88 and '98, prime earning years given the band's age, commercial viability, and the domestic economy at the time, and he wants to set everyone and their families up for life. Back to the matter of "selling out" - we still respect the Stones, the Who, and U2, right? Well, I do, at least for their music catalogs. Will we look back on those artists' careers and discard the Stones for using "Start Me Up" on the Windows 2000 commercial, or the Who for using a variety of songs for a variety of products in the early 21st century, or U2 for pimping the iPod? If you're not with
me on this, let's go to Bob Dylan, who let Victoria's Secret use his music to sell women's underwear. In '98, Iggy Pop let a vacation cruise line company use "Lust For Life" and Curtis Mayfield let a car company use "Superfly." The examples are endless. Is Bruce a mercenary for playing the Super Bowl halftime show? Yup. Are we all mercenaries for making career choices because they pay us money that allows us to live a lifestyle that we're comfortable with, given our options? You bet. If you owned a business and someone offered you the opportunity to promote it or show it off for 12 minutes in front of a global audience of about 160 million, you'd be crazy to say No. And so we see, Bruce Springsteen is not crazy.
What's He Gonna Play?
Here's a guy who does make a set list for every show, but it's different every night and he ALWAYS abandons it in favor of audibles he calls out to the band. This must drive the band crazy as they must scramble to change instruments, sound and lighting guys alike, but it keeps things interesting and fresh for us all and it's one of the many things we love 'em for. I think "Born to Run" is the only guarantee. Most of his best concert pieces are 8-12 minutes long so it's a tough prediction.
"Rosalita" would only leave him 3 minutes for other material, though I'd love to see this because [a] it's one of the greatest songs ever, and [2] given the huge advance Sony paid him in '03 which undoubtedly resulted in this halftime show, it's got the line, "your papa says he knows that I don't have any money, but tell him this is his last chance; to get his daughter in a fine romance; because the record company, Rosie, just gave me a big advance!" Alas, while Rosie is the greatest epic concert piece known to mankind, I don't think the Boss will use nine of his twelve minutes on any one song. Given that... I'd like to see him open with "Tenth Avenue Freeze Out" right into a condensed version of the Detroit Medley he used to do ("Devil With the Blue Dress" / "Good Golly Miss Molly" / "Jenny Jenny" / "C.C. Rider") and maybe add a couple to it, like "Woolly Bully" and/or "Double Shot of My Baby's Love" and then bust right into "Born to Run." If he can do each in 4 minutes, there's a nice 12-minute set. I got the new album, half of it is awesome and half is throwaways, and I know he's doing this gig to promote the new album, but with only 12 minutes, I hope he doesn't play any new stuff. So there's my official prediction:
Tenth Avenue Freeze Out
Detroit Medley
Born to Run
Boss, What Can Ya Tell Us?
In the Super Bowl press conference, they asked Bruce how he could represent his legendary 3-hour concerts in a 12-minute halftime show. His answer was pretty cool:
"The idea of the show is, you're going to the Meadowlands or to one of the shows that we regularly play, and you get lost on the way. You're watchin' the clock and, damn, the show's startin'. You stop in a bar and get some directions. The bar gets held up while you're there. It takes another 45 minutes to get out of that. Then you come back and you miss your exit on the Turnpike, you drive another 30 minutes to get back around, and so you make it into the stadium at 2 hours and 48 minutes into the show. That's what you're gonna see. The last 12 minutes."
Kick-off is at 6pm EST, 3pm PST. The game is on NBC.
Detroit Medley, live at the Capital Centre in Landover, MD on November 24, 1980:







